The Book
OOPSI is a practical guide for cross-functional teams who want to cut through complexity, focus on value and deliver with confidence.
Many books in this space focus on either product strategy or engineering craft, leaving teams to work out for themselves how to connect the two. OOPSI provides the missing bridge: a lightweight, non-prescriptive collaboration framework that treats technical rigour and business value as part of a single, continuous conversation from discovery through to delivery.
By helping teams build shared understanding as work evolves, OOPSI reduces costly rework, keeps outcome thinking visible, and helps teams deliver value sooner.
Why I Wrote This Book
What You’ll Get
OOPSI began life in 2015 during a series of conversations with my colleague and friend, Pete Buckney. We were exploring how to help teams navigate the complexity of Agile delivery while keeping the collaboration, flexibility and creativity that make Agile valuable in the first place.
Over the years, the framework evolved through my work with teams and drew on ideas from product thinking, Agile, Lean, Behaviour-Driven Development, Feature Injection, Story Mapping and Specification by Example.
What finally convinced me to write this book was discovering that OOPSI had quietly started spreading on its own. Without any formal promotion, people were introducing it into their own organisations because it helped them make sense of complex work. That was both surprising and incredibly humbling.
I realised it was time to share it more widely.
OOPSI helps teams think together, learn together and build together.
“Jenny has created a beautiful book that every team member should rush out and buy. OOPSI is a a clear and simple approach that helps teams to escape from soul crushing story hell to become a highly valued team collaborating with business partners to deliver customer joy and business success. The genius of Jenny’s book is that it takes a huge amount of complicated advice scattered across the agile community and combines it with decades of her own experience to present a fun and easy to follow guide”
“If your team has ever struggled to connect discovery with delivery, OOPSI: Cut Through Complexity and Deliver with Confidence gives you the map. Jenny has created a framework that meets you where you are, even if that’s user story hell, and guides you toward shared understanding with clarity and confidence. With OOPSI, your team builds shared understanding at every step, using real examples to surface assumptions early, make intent visible, and stay aligned from your first conversation about outcomes all the way through to implementation. This is a book you’ll return to again and again”
“I found Jenny Martin’s OOPSI book easy to read and understand. It strongly resonated with the practices and principles I believe in, and I really liked the way she brings these concepts together. This book offers a practical framework that helps teams become more aligned and work towards delivering customer value.”
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Inside The Book
What People Are Saying
A complete walkthrough of the OOPSI framework.
Nine process patterns, each explored through a worked example and supported by guidance on when, who and how to apply OOPSI in different contexts.
The principles behind OOPSI, explaining the thinking that underpins the framework.
Applications of OOPSI, exploring how the framework can be used through the lens of the Cynefin® framework, and applied alongside BDD (Behaviour Driven Development).
The models that shaped OOPSI, exploring the ideas and practices that influenced it.
Three fully worked examples, applied at different scales and in different situations.
Three real-world case studies.
Maximise Human Collaboration
Reduce Rework
Deliver Value Sooner
Join Product and Engineering Teams
Balance Rigour with Agility
Create AI-Ready Teams